His record company hired jon roseman productions to make videos for the songs hurts so good and hand to hold on to. I want my mtv shows how the channel grew from a radical programming concept to a defining network for a generation and a force in the worlds of music, television, sports, fashion and politics. Oct 26, 2011 if i want my mtv is not nearly as riveting as those earlier books, it largely has the network itself to blame. Kurt andersen, author of heyday and reset, and host of public radios studio 360 i want my mtv is such a big, wild joyride of book, made to be read with glee and nostalgia and marvel. Oct, 2011 an age in which mtv does not exist, and barely anyone knows what a music video is, seems much longer ago than 30 years. The book goes one step further, though, arguing that as mtvs golden era began to wane, so did the music video as an art form. Its also a thoughtful and astonishingly wellresearched historical document, of course, but mostly its just a total gas. Mtv became home to a variety of offbeat original liveaction and animated programs, most notably the anthology program liquid television that spawned a number of mtvs bestremembered nonmusic programs from the 90s, including. One unexpected result of mtvs success was the rise of british pop and rock groups in the united states. The uncensored story of the music video revolution, a book by craig marks and rob tannenbaum a line in the dire straits song, money for nothing song this disambiguation page lists articles associated with the title i want my mtv. Veteran music writers craig marks and rob tannenbaum.
A look inside i want my mtv in their 2011 book i want my mtv. I want my mtv takes you back to when the hair was high and so were the shoulder pads. Photograph by jill greenberg photograph by jill greenberg. Most american videos in the early 80s, by contrast, were videotaped concert. Trying to get a handle on her story, she begins at the beginning, traveling to madonnas birthplace of bay. The songs lyrics are written from the point of view of two workingclass men watching music videos and commenting on what they see. There were some that saw this as the destruction of our youth, a reoccurring theme.
Paul flattery, who worked for that production company, explained in the book i want my mtv that mellencamp made a special request after those videos were completed. Covering one of the most hedonistic decades in the music business, i want my mtv serves up plenty of sex, drugs and rock n roll, from. Jun 18, 2017 for i want my mtv, their 2011 oral history of the networks early years, authors rob tannenbaum and craig marks interviewed over 400 people, primarily artists, managers, filmmakers, record company executives and mtv employees. Thats really when mtv ended, says duran durans nick rhodes. Covering one of the most hedonistic decades in the music business, i want my mtv serves up plenty of sex, drugs and rock n roll, from extremes that some acts went to in order to get their videos aired, to the technological chaos behind the scenes, to the fullon debauchery that many mtv executives jumped into feet first. Paul flattery, who worked for that production company, explained in the book i want my mtv that mellencamp made a special.
Mtv rebrand sources social videos to reflect young audience mtvs rebrand will shine a spotlight on social media, platformagnostic programming, and asias techsavvy millennials as the global youth network completes the move from its i want my mtv positioning to i am my mtv. In their new book, out this week, veteran music journalists craig marks and rob tannenbaum assemble an eclectic cast of characters to tell the. The uncensored story of the music video revolution traces the channels arc from its first broadcast in 1981 to the gamechanging 1992 introduction of the real world, when the networks shift to a youth culturedriven personality, as opposed to a. While akamai technologies webcontent delivery efforts are technologically complex, its support stance is fairly simple. In 1985, sting worked with dire straits on money for nothing, which has a chorus that sounds very similar to this compare the lines dont stand so close to me with i want my mtv. The consumers are clearly interested to a channel that knows them enough to speak. There is a personalized demand and desire coming from the audience. Lisa kennedy montgomery was born on september 8, 1972 in indianapolis, indiana, usa. New mtv book reveals the songs, the stars and the stupidity. A short book about trying, and failing, to find something new to write about madonna.
Some of mellencamps high school photos and home movies were used to make the video, which was pretty much an afterthought. I want my mtv the slogan i want my mtv is a loyalty concept targeted to the 1234 age segment. New book about mtv reveals music business long history of doing incredibly stupid things by rob tannenbaum coauthor of i want my mtv. Other than music mtv has also successfully been able to launch some of the most popular tv shows of the 90s and 2000s. To see what your friends thought of this book, please sign up. The uncensored story of the music video revolution by craig marks, rob tannenbaum. Chris brown an open book on new album x, not on twitter mtv news sits down with brown in the studio as he plays yetunreleased tracks from the august project. Dec 16, 2011 i want my mtv, an oral history about the pioneering musicvideo channel, is an enormous, wildly entertaining book that covers the first 11 tonguewagging years of mtvs existence, before. Oct 01, 2011 i want my mtv takes you back to when the hair was high and so were the shoulder pads. Jackie put his mouth to my ear and repeated the line. The uncensored story of the music video revolution is a 2011 book about the. Nonetheless, it doesnt shy away from serious issues, exploring the. These include pimp my ride, mtv crib, punkd and more.
The uncensored story of the music video revolution usually shortened to i want my mtv is a 2011 book about the rise of american cable television channel mtv, its heyday, and its transformation from a strictly music video channel. Mtv then acknowledges its slogan i want my mtv as it is able to give consumers the mtv they really want based on their culture and not merely western or european. The uncensored story of the music video revolution. More for less, thats what we all want with or without regulation, the cable industry will be very different five or 10 years from now. Nov 07, 2011 it is one of the pieces of received wisdom in the excellent new oral history i want my mtv. Thus its also a logical end point for i want my mtv. Western digital my book live photos, specs, and price. The groundbreaking video was the first to be aired on mtv europe when the network launched on 1 august 1987. This book was fun, mainly because of what i brought to the table as i read it. Brett ratner eyes directing adaptation of i want my mtv. The uncensored story of the music video revolution, this. Nov 02, 2011 thats really when mtv ended, says duran durans nick rhodes.
Put the customer first, a tenet that helped win the company one of this years stevie awards in innovative customer service. He said, look, theres a song on the album the label doesnt believe in. A brief history of programming on the mtv network on august 1. As a last resort, the fledgling cable channel decided to risk the ire of the cable compani. Featuring interviews with nearly four hundred artists, directors, vjs, and television and music executives, i want my mtv is a testament to the channel that changed popular culture forever. Feb 27, 2012 featuring interviews with nearly four hundred artists, directors, vjs, and television and music executives, i want my mtv is a testament to the channel that changed popular culture forever. I wish i could remember the moment i realized the maxx didnt live exclusively on tv sets at friends housesit lived in its intended format in panels splashed over pages found in long boxes at my local comic book shop. The uncensored story of the music video revolution, authors craig marks and rob tannenbaum revisit the. I want my mtv, by craig marks and rob tannenbaum the.
Mtv used it to encourage customers to demand cable companies to add mtv. An age in which mtv does not exist, and barely anyone knows what a music video is, seems much longer ago than 30 years. The uncensored story of the music video revolution listen to an interview with the authors here that. Chris brown an open book on new album x, not on twitter mtv. Money for nothing is a single by british rock band dire straits, taken from their 1985 studio album brothers in arms. When michael said, im not like other boys in the video, jackie and randy started laughing. For those of my generationi was a teenager in the 1960sthe music lives on and on. As they learned, sometimes bad videos happen to great songs. For i want my mtv, their 2011 oral history of the networks early years, authors rob tannenbaum and craig marks interviewed over 400 people, primarily artists, managers, filmmakers, record company executives and mtv employees. You know, we give brett ratner a lot of heat around here and he can certainly make it easy but in the case of i want my mtv. At the time of its launch, according to the introduction of i want my mtv.
It is one of the pieces of received wisdom in the excellent new oral history i want my mtv. The uncensored story of the music video revolution in pdf format. I want my mtv, an oral history about the pioneering musicvideo channel, is an enormous, wildly entertaining book that covers the first 11 tonguewagging years of mtvs existence, before. The uncensored history of the music video revolution could be drugs and money. The new version was released as a single titled dont stand so close to me 86, and included on their greatest hits album every breath you take the singles. Whether you want to know how to start an essay with a quoted example or would like to understand how to start your essay depending on the type of writing task, we have answers. The baby bells will probably be allowed to enter the cable market and will probably offer video services that even cable companies will not because of the interactive and switching technologies currently. Cable companies had little interest in a network that broadcast music videos 24hours a day. Mtv and its ancillary channels vh1 and mtv2 among them have parsed this. The book relies almost entirely on interviews and anecdotes from the cable channels founders and the artists whose videos appeared on the channel. The uncensored story of the music video revolution, authors craig marks and rob tannenbaum revisit the golden age of music videos, from 1981 to 1992, based on interviews with more than 400 people. Oct 04, 2015 in 1981, no one thought mtv was a good idea. The primary purpose of the campaign was to encourage cable subscribers to request the channel on their cable tv lineup.
If you want a brohistory of mtv that ignores any interesting conversations beyond there were naked girls on set, go ahead and read this. Record labels scoffed at the idea of giving music videos away for free. Mtv also enhanced its brand equity by being the sole platform for some of the biggest and most popular music videos of all time, such as michael jacksons thriller. The story found on mtv lived on, and even expanded to new places in later issues that did not make it onto the screen. I want my mtv chronicles the wild and crazy rise of music. Simone recognizes both similarities and differences between her experience and madonnas.
They said that none could agree on the best video, but all agreed that rock me tonite was the worst. The uncensored story of the music video revolution is a hugely readable and fun new oral history of the first decade of mtv. I want my mtv, an oral history about the pioneering musicvideo channel, is an enormous, wildly entertaining book that covers the first 11 tonguewagging years of mtv s existence, before. The book s name is derived from a marketing campaign launched by the channel in 1981 that featured many of the artists appearing on the channel at the time exclaiming i want my mtv. A lot of interesting stories about the making of the videos and the channels movers and shakers. As a singersongwriterturnedwriter, journalist and novelist note to self, 20, etc. A relentlessly entertaining oral history patterned after two exemplary models live from new york and please kill me, i want my mtv.
In this type of essay, you might be expected to analyze a novel, film, type of music or even an art piece. The uncensored story of the music video revolution revised by marks, craig isbn. The ultimate news source for music, celebrity, entertainment, movies, and current events on the web. Mtv still played a lot of music, just not as much as it used to. For the rest of the may 2009 issue of crm magazine, please click here. The idea of want and my gives off the idea of a personalized desire that can be met by mtv. Mar 16, 2012 you know, we give brett ratner a lot of heat around here and he can certainly make it easy but in the case of i want my mtv.
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